Xccelerate Project 2
PRACTICE:
Personalized Wellness App Empowering Creators and Listeners for Enhanced Well-being
PRACTICE:
Personalized Wellness App Empowering Creators and Listeners for Enhanced Well-being
Overview
Insights from Saadhana will be utilized in the development of a dedicated application tailored to both creators and listeners of wellness content.
Listeners will have the ability to personalize their practices by customizing playlists and content, incorporating various disciplines. Creators will benefit from additional revenue streams by uploading their content to other streaming services, thereby expanding their reach. Introducing "PRACTICE: Your Personal Guide to Wellness," an app designed to enhance your well-being.
Project Type & Involvement
work for Saadhana - User Research, App Design
Timeline
1st - 26th August 2023
Platform
iOS
My Role
Collaborated with Xccelerate's coursemates to develop interview questions and conducted interviews.
Created user journey maps and affinity maps based on interview results to gather valuable insights.
Worked with teammates (Tiffany Poon, Vicky Chung, and Adrian Luk) to discuss the business angle and determine three core features for the app.
Played a key role in designing and aligning visual style and spacing for high-fidelity prototypes.
Conducted usability tests and made necessary adjustments based on feedback.
Presented findings and implemented recommended changes.
Project Flow at a Glance
Research
Define
Ideate
Refine
Usability Test
Prototype
User Interviews
Objectives
User needs assessment
Other apps user experience, satisfaction, App design (UI&UX)
Content Curation
Tasks
Answer approximately 13 questions and share any additional information they would like to contribute
Details
Total sessions
15
Interviewees
9 yogist
5 meditationists
1 meditationists & yogist
Affinity Map
The Affinity Map is categorized into three main sections: Yoga and Meditation, Yoga, and Meditation. Under Yoga and Meditation, smaller categories include the pros and cons of other apps and insights from the community. For Yoga and Meditation individually, aspects such as customization, instructions, progress tracking, and other features are thoroughly examined.
User Journey Map
We’ve divided the journey map into three personas: Listener, Creator and Beginner & 5 stages: Discovery, Sign Up, On Boarding, Usage and Continue Using. The 4 key pain points fall into the On Boarding, Usage and Continue Using.
Key Insights from the Affinity Map, User Journey Map
Yogist
Customization preferences: music, audio sequence, and postures
Pre-designed videos with clear instructions is preferred
Mixed opinion on progress checking
Varied interest in personalized recommendations
Desire for categorization options: levels, yoga types, and filtering time.
Meditationists
Customization preferences: background music, pace, effects, and guidance.
Users consider the timer essential
No need for personalized recommendations
Appreciation for mood check-in
Content preference: audio sufficient, without needing additional images or videos
Yogist & Meditationists
Familiarity with popular apps like "Calm" and "Insight Timer."
Preference for simplicity and avoiding overwhelming options.
Importance of habit-forming tools and consistent practice.
Dislike for ads and mandatory payments; preference for free trials.
Emphasis on tutor quality and willingness to pay for advanced lessons.
Value in showing badges and records, and preference for social sharing features.
Service Blueprint
To address the pain points identified in the problem statements, we took a holistic approach by creating a service blueprint that envisioned an improved ecosystem to enhance customer experience.
We then focused on developing the requested main deliverable, starting with user flow and low fidelity prototype, we gradually refined our design, eventually reaching a high fidelity interactive prototype. Alongside this, we established a comprehensive design system to ensure consistency and efficiency throughout the project. Importantly, we continuously tested our prototype at each stage of the prototyping process.
Business Goal
Business Direction
Stage 1: Gain more users
Free for all features, for data collection and and gain users
Stage 2: Freemium
Freemium: Preview lessons, initial customization options.
Premium: Full lessons, advanced customization (after prolonged use)
Stage 3: Live and advance lessons
Pay for live and advance lessons. “PRACTICE” Collaborate with renowned yoga teachers or meditation experts for exclusive content
3 Core Features (Stage 1 - 3)
1. Freemium
Free to use, paid to have premium features, no ad in app
2. Customization
Mix and match soundtracks, add background music/ white noise
3. Community & habit-forming tools
Provide badge and challenges for users to reach their goals
Information Architecture
User Flow Diagram
Designing for the user experience began from sketching out a typical user journey based on the accomplishment of specific tasks within the app. Once the user journey had been established, we began to unpack the design flow for general and specific use cases.
Design System (Extracted)
A design system was created for each operating system incorporating the set of visual elements like colour, typography and UI components.
Lo-fi Wireframe
The Low fidelity prototypes helped us take the sketches to a next level but a step before the high-fidelity mockups. Below only shows a few screens.
MVP
Usability Tests
Tasks:
Home page navigation
Timer setting
Create playlist, add to playlist and customize playlist ability
Community page navigation
Profile page navigation (incl. user and creator side)
Details
Total sessions:
5
Interviewees:
3 yogist
2 meditationists
Final Design Preview
Final Thoughts
There are a few things I learned from this project. Each founder has their own ideas on how to progress their company's ideas. Even if you don't agree with specific features, you still need to find a way to make them happen.
Additionally, this project gave us the opportunity to work on the service blueprint, which sparked my interest in service design. UI/UX is just a small part of design, but the service blueprint focuses on the bigger picture and the importance of each step for individuals in their roles. It clearly identifies pain points, opportunities, and what is needed at each step. It's crucial to establish clear business goals and main features from the beginning, as it sets the foundation for everything.
Furthermore, I spent time discussing the roles with the tutor, particularly the role of the creator in the app. Without creators, no videos would be uploaded to the platform, rendering the app non-functional. So, I included the creator's perspective in the user journey map. However, since we only interviewed yogists and meditationists and didn't include any creators, it was suggested that the creator's angle shouldn't be included on the map. Some of the points on the user journey map were hypothetical.
From my perspective, if we have more time in the future and can interview creators, we should include concrete thoughts on their role.
In the end, we did manage to incorporate the part about how the creator links up with other platforms like Spotify, which aligned with the client's expectations. I'm glad we dedicated time to understanding the entire user flow and ultimately developed the UI.
Overview
Insights from Saadhana will be utilized in the development of a dedicated application tailored to both creators and listeners of wellness content.
Listeners will have the ability to personalize their practices by customizing playlists and content, incorporating various disciplines. Creators will benefit from additional revenue streams by uploading their content to other streaming services, thereby expanding their reach. Introducing "PRACTICE: Your Personal Guide to Wellness," an app designed to enhance your well-being.
Project Type & Involvement
work for Saadhana - User Research, App Design
Timeline
1st - 26th August 2023
Platform
iOS
My Role
I collaborated with Xccelerate’s coursemates to develop interview questions and conducted interviews. I focused on creating user journey maps and affinity maps based on the interview results, gathering valuable insights. With my teammates Tiffany Poon, Vicky Chung, and Adrian Luk, we discussed the business angle and determined three core features to make our app stand out. I played a key role in designing and aligning the visual style and spacing for the high-fidelity prototypes. We conducted usability tests and made necessary adjustments based on feedback. Finally, we presented our findings and implemented the recommended changes.
Project Flow at a Glance
Research
Define
Ideate
Refine
Usability Test
Prototype
User Interviews
Objectives
User needs assessment
Other apps user experience, satisfaction, App design (UI&UX)
Content Curation
Tasks
Answer approximately 13 questions and share any additional information they would like to contribute
Details
Total sessions
15
Interviewees
9 yogist
5 meditationists
1 meditationists & yogist
Affinity Map
The Affinity Map is categorized into three main sections: Yoga and Meditation, Yoga, and Meditation. Under Yoga and Meditation, smaller categories include the pros and cons of other apps and insights from the community. For Yoga and Meditation individually, aspects such as customization, instructions, progress tracking, and other features are thoroughly examined.
User Journey Map
We’ve divided the journey map into three personas: Listener, Creator and Beginner & 5 stages: Discovery, Sign Up, On Boarding, Usage and Continue Using. The 4 key pain points fall into the On Boarding, Usage and Continue Using.
Key Insights from the Affinity Map, User Journey Map
Yogist
Customization preferences: music, audio sequence, and postures
Pre-designed videos with clear instructions is preferred
Mixed opinion on progress checking
Varied interest in personalized recommendations
Desire for categorization options: levels, yoga types, and filtering time.
Meditationists
Customization preferences: background music, pace, effects, and guidance.
Users consider the timer essential
No need for personalized recommendations
Appreciation for mood check-in
Content preference: audio sufficient, without needing additional images or videos
Yogist & Meditationists
Familiarity with popular apps like "Calm" and "Insight Timer."
Preference for simplicity and avoiding overwhelming options.
Importance of habit-forming tools and consistent practice.
Dislike for ads and mandatory payments; preference for free trials.
Emphasis on tutor quality and willingness to pay for advanced lessons.
Value in showing badges and records, and preference for social sharing features.
Service Blueprint
To address the pain points identified in the problem statements, we took a holistic approach by creating a service blueprint that envisioned an improved ecosystem to enhance customer experience.
We then focused on developing the requested main deliverable, starting with user flow and low fidelity prototype, we gradually refined our design, eventually reaching a high fidelity interactive prototype. Alongside this, we established a comprehensive design system to ensure consistency and efficiency throughout the project. Importantly, we continuously tested our prototype at each stage of the prototyping process.
Business Goal
Business Direction
Stage 1: Gain more users
Free for all features, for data collection and and gain users
Stage 2: Freemium
Freemium: Preview lessons, initial customization options.
Premium: Full lessons, advanced customization (after prolonged use)
Stage 3: Live and advance lessons
Pay for live and advance lessons. “PRACTICE” Collaborate with renowned yoga teachers or meditation experts for exclusive content
3 Core Features (Stage 1 - 3)
1. Freemium
Free to use, paid to have premium features, no ad in app
2. Customization
Mix and match soundtracks, add background music/ white noise
3. Community & habit-forming tools
Provide badge and challenges for users to reach their goals
User Flow Diagram
Designing for the user experience began from sketching out a typical user journey based on the accomplishment of specific tasks within the app. Once the user journey had been established, we began to unpack the design flow for general and specific use cases.
Design System (Extracted)
A design system was created for each operating system incorporating the set of visual elements like colour, typography and UI components.
Lo-fi Wireframe
The Low fidelity prototypes helped us take the sketches to a next level but a step before the high-fidelity mockups. Below only shows a few screens.
MVP
Usability Tests
Tasks:
Home page navigation
Timer setting
Create playlist, add to playlist and customize playlist ability
Community page navigation
Profile page navigation (incl. user and creator side)
Details
Total sessions:
5
Interviewees:
3 yogist
2 meditationists
Final Design Preview
Final Thoughts
There are a few things I learned from this project. Each founder has their own ideas on how to progress their company's ideas. Even if you don't agree with specific features, you still need to find a way to make them happen.
Additionally, this project gave us the opportunity to work on the service blueprint, which sparked my interest in service design. UI/UX is just a small part of design, but the service blueprint focuses on the bigger picture and the importance of each step for individuals in their roles. It clearly identifies pain points, opportunities, and what is needed at each step. It's crucial to establish clear business goals and main features from the beginning, as it sets the foundation for everything.
Furthermore, I spent time discussing the roles with the tutor, particularly the role of the creator in the app. Without creators, no videos would be uploaded to the platform, rendering the app non-functional. So, I included the creator's perspective in the user journey map. However, since we only interviewed yogists and meditationists and didn't include any creators, it was suggested that the creator's angle shouldn't be included on the map. Some of the points on the user journey map were hypothetical.
From my perspective, if we have more time in the future and can interview creators, we should include concrete thoughts on their role.
In the end, we did manage to incorporate the part about how the creator links up with other platforms like Spotify, which aligned with the client's expectations. I'm glad we dedicated time to understanding the entire user flow and ultimately developed the UI.
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© Copyright Hui Sze Wai 2023
© Copyright Hui Sze Wai 2023